Francisco López, Joaquín Sánchez and Óscar Martínez (Universidad Miguel Hernández de Elche)

Abstract: This work presents an innovative model for the consumer technology industry. The innovation is a dynamic generation of revenue through the insertion of advertisements into video contents. The revenue can come through the pay-per-view system and through the insertion of advertisements in the videos. Then to study how to divide the revenues in a reasonable and fair way between the two parties, we consider a dynamic cooperative game that reflects the importance of each part in generating revenue. As well, we carry out a computational experience by simulation of our approach in a video ecosystem.