Eventos
Seminario del Profesor Fernando Bernstein
[:es]Title: A Dynamic Clustering Approach to Data-Driven Assortment Personalization
Speaker: Fernando Bernestein, The Fuqua School of Business, Duke University, USA
Date: 17/11/2017, 12:00
Abstract:
We consider an online retailer facing heterogeneous customers with initially unknown product preferences. Customers are characterized by a diverse set of demographic and transactional attributes. The retailer can personalize the customers’ assortment offerings based on available profile information to […]