{"id":1203,"date":"2016-05-23T09:31:42","date_gmt":"2016-05-23T07:31:42","guid":{"rendered":"https:\/\/cio.umh.es\/?p=1203"},"modified":"2016-05-23T09:31:42","modified_gmt":"2016-05-23T07:31:42","slug":"conferencia-del-prof-dr-cristian-rusu","status":"publish","type":"post","link":"https:\/\/cio.umh.es\/en\/2016\/05\/23\/conferencia-del-prof-dr-cristian-rusu\/","title":{"rendered":"Conferencia del prof. Dr. Cristian Rusu"},"content":{"rendered":"

T\u00edtulo:<\/strong> Evaluando eXperiencias: Usabilidad, User eXperience, Customer eXperience
\nPonente:<\/strong> Cristian Rusu
\nDate:<\/strong> 26\/05\/2016 12:30 h
\nLugar:<\/strong> Sala de Seminarios, Edificio Torretamarit
\nResumen:<\/strong>
\nLa \u201cusabilidad\u201d es una de las claves de la Interacci\u00f3n Persona-Ordenador. Aunque su definici\u00f3n se ha discutido durante d\u00e9cadas, dicho concepto todav\u00eda se est\u00e1 consensuando. La \u201cusabilidad\u201d, en general, se refiere a sistemas software pero tambi\u00e9n se puede aplicar a productos y a servicios. La \u201cexperiencia de usuario\u201d va m\u00e1s all\u00e1 de las tres dimensiones de la usabilidad generalmente aceptadas: efectividad, eficiencia y satisfacci\u00f3n. La \u201cexperiencia de usuario\u201d tampoco se limita al software, aplic\u00e1ndose como en el anterior concepto, a productos y a servicios. En cuanto a la \u201cexperiencia de cliente\u201d, est\u00e1 emergiendo un concepto m\u00e1s amplio, centr\u00e1ndose en el \u00e9nfasis creciente del dise\u00f1o del servicio. En este seminario se analizar\u00e1n los conceptos de \u201cusabilidad\u201d, \u201cexperiencia de usuario\u201d y \u201cexperiencia de cliente\u201d as\u00ed como algunos m\u00e9todos de evaluaci\u00f3n.
\nBreve Bio:<\/strong>
\nCristian Rusu es catedr\u00e1tico de la Ponti\ufb01cia Universidad Cat\u00f3lica de Valpara\u00edso (PUCV), de Chile. Es doctor en Inform\u00e1tica Aplicada por la Technical University of Cluj-Napoca de Rumania. Ha trabajado en varias compa\u00f1\u00edas de software e institutos de investigaci\u00f3n en Rumania y Chile. Es miembro del comit\u00e9 editorial de varias revistas y del comit\u00e9 de programa de varios congresos internacionales relevantes en el \u00e1rea de Usabilidad. Sus l\u00edneas de investigaci\u00f3n son la Interacci\u00f3n Persona-Ordenador, Usabilidad, Experiencia de Usuario y Experiencia de Cliente. Ha sido presidente del Cap\u00edtulo Chileno del ACM-SIGCHI y actualmente es director del grupo de investigaci\u00f3n \u201cUseCV\u201d de la PUCV.Title: <\/strong>Assessing eXperiences: Usability, User eXperience, Customer eXperience
\nSpeaker:<\/strong> Cristian Rusu
\nDate:<\/strong> 26\/05\/2016 12:30 h
\nLocation: <\/strong>Sala de Seminarios, Edificio Torretamarit
\nAbstract:<\/strong>
\nUsability is a key concept in Human\u2013Computer Interaction (HCI). It was discussed for decades, but its definition is still evolving. A widely accepted definition is the one provided by the ISO 9241 \u201cthe extent to which a system, product or service can be used by specified users to achieve specified goals with effectiveness, efficiency and satisfaction in a specified context of use\u201d (ISO 9241-11, 1998). It highlights that usability refers not only to software systems, but also to products and services. User eXperience (UX) goes beyond the three generally accepted usability\u2019s dimensions: effectiveness, efficiency and satisfaction. The ISO 9241-210 standard defines UX as a \u201cperson’s perceptions and responses resulting from the use and\/or anticipated use of a product, system or service\u201d (ISO 9241-210, 2010). Again, UX does not limit to software systems; it applies to products and services as well. A broader concept of Customer eXperience (CX) is emerging. It addresses the growing emphasis on service design and the service science as discipline. As UX extends the usability concept, CX extends the UX concept.
\nUsability evaluation methods are usually classified as: (1) empirical usability testing, based on users\u2019 participation, and (2) inspection methods, based on experts\u2019 judgment. Evaluating UX is more challenging, and arguably overwhelming for newcomers. As CX is a wider concept, assessing CX is even more challenging than assessing UX. If usability is a subset of UX and UX is a subset of CX that means usability evaluation methods and UX evaluation methods are also able to evaluate some CX aspects. But how can we evaluate other CX aspects?
\nThe lecture will analyze the Usability\/UX\/CX concepts and some evaluation methods. It will present the research done by the \u201cUseCV\u201d Research Group over the years, and the latest results.
\nBrief Bio:<\/strong>
\nCristian Rusu is full professor at Ponti\ufb01cia Universidad Cat\u00f3lica de Valpara\u00edso (PUCV), in Chile. He is PhD in Applied Informatics from Technical University of Cluj-Napoca (Romania). He worked in several software companies and research institutes in Romania and Chile. Since 1999 he is fully dedicated to academia. He serves in editorial boards and conference program committees and disseminates Usability\u2019s importance, in Chile and Latin America. His research interests focus on HCI, Usability, User eXperience, and Customer eXperience. Former Chair of the Chilean ACM-SIGCHI Chapter, he is also the head of the \u201dUseCV\u201d Research Group in HCI at PUCV.
\n<\/p>","protected":false},"excerpt":{"rendered":"

T\u00edtulo: Evaluando eXperiencias: Usabilidad, User eXperience, Customer eXperience
\nPonente: Cristian Rusu
\nFecha: 26\/05\/2016 12:30 h
\nLugar: Sala de Seminarios, Edificio Torretamarit
\nResumen:
\nLa \u201cusabilidad\u201d es una de las claves de la Interacci\u00f3n Persona-Ordenador. Aunque su definici\u00f3n se ha discutido durante d\u00e9cadas, dicho concepto todav\u00eda se est\u00e1 consensuando. La \u201cusabilidad\u201d, en general, se refiere a sistemas software pero tambi\u00e9n se puede […]<\/p>","protected":false},"author":3477,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_links_to":"","_links_to_target":""},"categories":[4,873],"tags":[],"_links":{"self":[{"href":"https:\/\/cio.umh.es\/en\/wp-json\/wp\/v2\/posts\/1203"}],"collection":[{"href":"https:\/\/cio.umh.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/cio.umh.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/cio.umh.es\/en\/wp-json\/wp\/v2\/users\/3477"}],"replies":[{"embeddable":true,"href":"https:\/\/cio.umh.es\/en\/wp-json\/wp\/v2\/comments?post=1203"}],"version-history":[{"count":0,"href":"https:\/\/cio.umh.es\/en\/wp-json\/wp\/v2\/posts\/1203\/revisions"}],"wp:attachment":[{"href":"https:\/\/cio.umh.es\/en\/wp-json\/wp\/v2\/media?parent=1203"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/cio.umh.es\/en\/wp-json\/wp\/v2\/categories?post=1203"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/cio.umh.es\/en\/wp-json\/wp\/v2\/tags?post=1203"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}